[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66},"routes/blogs.$blogHandle._index",{"_9":10},"blog",{"_11":12,"_13":14,"_15":16,"_17":18},"title","MAGAZINE","handle","issue-01","seo",{"_11":-5,"_52":-5},"articles",{"_19":20,"_21":22},"nodes",[30,31],"pageInfo",{"_23":24,"_25":24,"_26":27,"_28":29},"hasPreviousPage",false,"hasNextPage","endCursor","eyJsYXN0X2lkIjo2MzIyMzk4MTY5NzEsImxhc3RfdmFsdWUiOjYzMjIzOTgxNjk3MSwib2Zmc2V0IjoxfQ==","startCursor","eyJsYXN0X2lkIjo2MzE0NzIxMjgyNjcsImxhc3RfdmFsdWUiOjYzMTQ3MjEyODI2Nywib2Zmc2V0IjowfQ==",{"_32":46,"_34":47,"_13":14,"_37":48,"_39":-5,"_40":49,"_11":50,"_9":51},{"_32":33,"_34":35,"_13":36,"_37":38,"_39":-5,"_40":41,"_11":42,"_9":43},"author",{"_44":45},"contentHtml","

The 21st century is the era of digitization, hypermedia, convenience and consumption.

Fortunately or unfortunately we live in a time where information about everything is at our fingertips, with a few taps on our phone.

It is incredibly easy to learn how to create a logo, a brand, a website or even find a manufacturer for your clothing.

$\"\"$

New brands emerge that sell you ‘streetwear’ and exclusivity every week and fashion moguls sell cheaply produced clothing at a premium price.

These brands might receive traffic initially but bright candles burn out fast.

So, how do you manage to create a brand that feels timeless and genuine? Heirloom‘s approach: „Just do it”.

$\"\"$

What is more genuine than “just doing” something, designing and printing it yourself because you want to wear it and love the process and the idea behind what you do? The best thing about this is, that you can Do It Yourself at home, with the help of screenprinting.

Screenprinting is a printing method, where through the help of some simple chemistry and light reaction you create a stencil to pass paint through. Thus, you have a silkscreen, that you can use and reuse on a larger scale. Although this is quite simple, you must work accurately and carefully to do this on a larger scale.

Thus, when you order from Heirloom, you might not get your order in 2-3 business days, unlike the standard the mass consumer market has set over the years, as you are purchasing handmade prints.

$\"\"$ $\"\"$

Heirloom is not only convinced by their Just-Do-It mentality, but they also love to see and support other local creators who share their vision and are just as dedicated to hard and honest work.

If the sky’s the limit and Heirloom is made by real people, what’s stopping you from chasing your own goals?

See the infinite.

Written by Dinorá Pereira

","heirloom-issue-02","id","gid://shopify/Article/632239816971","image","publishedAt","2025-01-01T20:03:18Z","#02 Screenprinting is SO in!",{"_13":14},"name","Justin Kaiser",{"_44":45},"

Heirloom and its iconic ‘FANGZ’ Logo, which, as the name suggests, illustrates animal-like fangs in its brilliant typographic design, has left quite the mark on young adults in street subcultures.
The logo is unique, simple, and to the point—a fantastic statement piece that anyone interested in street subculture should be aware of.

$\"\"$

ORIGIN The brand was born in late 2018 when everyone was participating in the online DIY trends. Justin, back then sixteen, and HB, fourteen, were no exception as they were looking for a way to level up their wardrobe affordably. They tried out anything, the only limit being their skill.

Zion, HB’s brother, joined a little later due to their matching creative vision and his skill as an expert videographer. With the help of their closest friends, they launched their brand from a garage, then an attic to now finally having their very own studio.

$\"\"$

There is no outsourcing of screenprinting, shopping or marketing. Each video, hoodie, bag, and photo campaign is created through the blood, sweat and tears of the Heirloom Team who also have their own full lives of studying or working.

$\"\"$

In a culture, oversaturated with nepotism and fake “self-made” businesses, this is a brand that truly started at the bottom. One vision, with their slogan: “See the Infinite”

So, what is Heirloom exactly?

Heirloom as a brand, is part of Heirloom Creative Agency, a Bochum based Creative Collective consisting of people sharing the vision of spreading creativity, originality and doing what they love. The brand tries to convey these exact feelings in form of clothes and any kind of creative output possible.

Heirloom is DIY and embodies that with every aspect of their identity.

See the infinite.

Written by Dinorá Pereira

","gid://shopify/Article/631472128267","2024-11-06T12:07:03Z","#01 From DIY-Trends to screenprinting in an attic to representing the biggest upcoming artists.",{"_13":14},"description","cart",["P",54],"isLoggedIn",["P",56],"footer",["P",58],"header",{"_63":75,"_76":77},"publicStoreDomain","134e9b-2e.myshopify.com","shop",["P",64],"consent",{"_67":-7,"_68":69,"_70":24,"_71":72,"_73":74},"checkoutDomain","storefrontAccessToken","6ff21423d73e451f2545bfd2fb72ef5a","withPrivacyBanner","country","DE","language","EN",{"_37":114,"_44":115,"_52":116,"_117":118,"_119":120},"menu",{"_37":78,"_79":80},"gid://shopify/Menu/243096027403","items",[81,82,83,84],{"_37":108,"_86":-5,"_88":109,"_11":110,"_91":111,"_93":112,"_79":113},{"_37":102,"_86":103,"_88":104,"_11":105,"_91":92,"_93":106,"_79":107},{"_37":96,"_86":97,"_88":98,"_11":99,"_91":92,"_93":100,"_79":101},{"_37":85,"_86":87,"_88":89,"_11":90,"_91":92,"_93":94,"_79":95},"gid://shopify/MenuItem/555268800779","resourceId","gid://shopify/Page/124042805515","tags",[],"ABOUT","type","PAGE","url","https://134e9b-2e.myshopify.com/pages/about",[],"gid://shopify/MenuItem/764308095243","gid://shopify/Page/125159407883",[],"PHOTOS","https://134e9b-2e.myshopify.com/pages/photos",[],"gid://shopify/MenuItem/754897223947","gid://shopify/Page/124042739979",[],"VIDEOS","https://134e9b-2e.myshopify.com/pages/videos",[],"gid://shopify/MenuItem/555268735243",[],"SHOP","FRONTPAGE","https://134e9b-2e.myshopify.com/",[],"gid://shopify/Shop/76437127435","heirloom","HEIRLOOM CREATIVE AGENCY","primaryDomain",{"_93":126},"brand",{"_121":122,"_123":-5},"logo",{"_39":124},"squareLogo",{"_93":125},"https://cdn.shopify.com/s/files/1/0764/3712/7435/files/Fangz_Logo_White.png?v=1726849594","https://134e9b-2e.myshopify.com"]